Skip to content

NEW PIECES LAUNCHING SOON

NOTIFY ME FIRST

Cart

Your cart is empty

Leonetto Cappiello’s “Bitter Campari” (1921) Lithographic Poster

Sale price€7.250,00

'One of Campari's most important historic posters', Leonetto Cappiello’s “Bitter Campari” (1921) is an early original lithographic affisso printed in Italy for Les Nouvelles Affiches – Cappiello, which makes it incredibly sought after. Cappiello's Clown is one of the defining images in Italian advertising. Surviving first‑edition examples in this 100 × 70 cm format and A– condition, with “Stampato in Italia” and the original margins present, are scarce and much sought after by poster collectors and auction houses. Often called the father of modern advertising poster design, Cappiello brought a graphic clarity and humour that transformed commercial art in the early 20th century and continues to influence visual branding today. Framed and ready to hang, this work offers a rare glimpse of an authenticated, early Italian printing of one of Campari’s most important historic posters.

Dimensions: H100 x W70cm

THE QUEST FOR BEAUTY

THE BOTTEGA